# Professor Anindya Ghose is interviewed about the e-commerce market in India

1 Faculty News December 1, 2016 ![TheStreet logo](/sites/default/files/styles/246w/public/assets/images/thestreet.jpg?itok=2XiyrQ8_)>

Excerpt from [TheStreet.com](https://www.thestreet.com/story/13909715/1/after-losing-china-to-alibaba-amazon-taking-no-prisoners-in-india.html) -- "'Amazon does pose a major threat,' said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), Professor of Marketing at New York University's Leonard N. Stern School of Business. 'It is incredibly difficult for a firm like Flipkart or Snapdeal to find a sustainable unique selling point in e-commerce retailing that will help differentiate them from the 800 pound gorilla in the room.'"

[Read more](https://www.thestreet.com/story/13909715/1/after-losing-china-to-alibaba-amazon-taking-no-prisoners-in-india.html)