# Professor Anindya Ghose is interviewed about how blockchain technology can benefit marketers

1 Faculty News June 13, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_031096.jpg?itok=Ru-h3oAU)>

Excerpt from [NASDAQ](https://www.pscp.tv/w/1vOxwVbbeqRJB) -- "...Ad fraud and high frequency of targeting of irrelevant ads are pain points. What the Blockchain will do is, because of its transparent ledger system it will actually enable both the pain points to be addressed."

[Watch the video](https://www.pscp.tv/w/1vOxwVbbeqRJB)