# Professor Anindya Ghose is interviewed about the role of mobile marketing in holiday shopping

1 Faculty News November 22, 2017 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](https://www.marketwatch.com/story/retailers-and-holiday-shoppers-are-finding-new-uses-for-mobile-devices-2017-11-21) -- "'Mobile devices have become a blessing in disguise for offline retailers,' said [Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose). Initially, they were used by bargain-hunting shoppers who ultimately spent their money on Amazon.com Inc. or some other site with a better price. 'Now the same mobile device is giving them an instrument to get location-based, context-based coupons,' said Ghose. 'It can prevent poaching by sending shoppers an offer that surprises \[and\] makes them happy.'"

[Read more](https://www.marketwatch.com/story/retailers-and-holiday-shoppers-are-finding-new-uses-for-mobile-devices-2017-11-21)