# Professor Anindya Ghose is interviewed for a story on Club Factory's success in India's retail market

1 Faculty News January 23, 2019 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/india/1530285/club-factory-is-giving-indias-myntra-jabong-reliance-hard-time/) --"'The main reason why Indian customers like it (Club Factory) is due to the very high quality of its AI and machine learning-powered recommender systems that learn user preferences very quickly and offer highly curated offers targeted at individuals,' said Ghose. 'Plus they offer cash on delivery too.'"

[Read more](https://qz.com/india/1530285/club-factory-is-giving-indias-myntra-jabong-reliance-hard-time/)