# Professor Anindya Ghose notes that Japanese companies must break out of their comfort zone in order to succeed in global markets

1 Faculty News February 11, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031079.jpg?itok=4Bb_28KD)>

Excerpt from [Campaign Asia](https://www.campaignasia.com/article/despite-virus-woes-japanese-brands-face-globalisation-imperative/458066) -- "'To become truly global will require Japanese executives to get out of their comfort zone and think drastically differently about organisation, marketing, and strategy,' said [Anindya Ghose](https://www.stern.nyu.edu/faculty/bio/anindya-ghose), Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business."

[Read More](https://www.campaignasia.com/article/despite-virus-woes-japanese-brands-face-globalisation-imperative/458066)