# Professor Anindya Ghose offers insights on Amazon's use of influencer marketing strategies

1 Faculty News June 5, 2019 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://www.cnn.com/2019/06/05/tech/amazon-influencers-shopping/index.html) -- "'This time window often creates this scarcity factor,' said [Anindya Ghose](https://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor at New York University's Stern School of Business. 'There's a nudge and pressure on customers to act within that period.'"

[Read more](https://www.cnn.com/2019/06/05/tech/amazon-influencers-shopping/index.html)