# Professor Anindya Ghose's book, "Tap" and research on mobile marketing are featured

1 Faculty News May 29, 2018 ![Sohu.com Sohu logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/sohu192x144.jpg?itok=b7ThYVKp)>

Excerpt from [Sohu.com](http://www.sohu.com/a/233330933_114877) -- "...as explained in Prof. [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose)’s best-selling book 'Tap' (already translated into multiple languages), if we know that a person just went to a Huawei store and then went to a millet store and then passed by Samsung, they took a break. The circle finally reached the Apple Store. We will know more about this person's way of thinking, will understand his trajectory, and understand more about why he visits the Apple Store, and what kind of brand may be of interest."

[Read more](http://www.sohu.com/a/233330933_114877)