# Professor Anindya Ghose's comments on advanced artificial intelligence (AI) are referenced

1 Faculty News February 10, 2020 ![AdExchanger logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/adexchanger192x144.jpg?itok=4BvpoQic)>

Excerpt from [AdExchanger](https://www.adexchanger.com/data-driven-thinking/why-addressability-will-flourish-in-a-cookieless-world/) -- "It also ignores a fundamental truth: We are entering a new battleground. At AdExchanger’s Industry Preview last week, speaker and NYU Stern School of Business professor [Anindya Ghose](https://www.stern.nyu.edu/faculty/bio/anindya-ghose) said in his presentation on advanced AI that 'past winners acted on the known needs of their existing customers, while future winners will identify the unknown needs of their potential customers.'”

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