# Professor Anindya Ghose shares the benefits of Instagram's new checkout feature for retailers

1 Faculty News March 19, 2019 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://www.cnn.com/2019/03/19/tech/instagram-shopping-checkout/index.html) -- "'Enabling the entire transaction to occur within the same interface without going outside \[the app\] may not sound like a big deal, but that's when most of the \[traffic\] leakage happens,' he said."

[Read more](https://www.cnn.com/2019/03/19/tech/instagram-shopping-checkout/index.html)