# Professor Anindya Ghose shares his outlook on Instagram's new ecommerce features

1 Faculty News September 17, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](https://money.cnn.com/2018/09/17/technology/instagram-shopping/index.html) -- "'The whole phenomenon is very promising,' said Anindya Ghose, a professor at NYU's Stern School of Business who teaches a course on e-commerce and social media. 'A number of companies have tried it with mixed results. The potential is much higher than what we have seen so far.'"

[Read more](https://money.cnn.com/2018/09/17/technology/instagram-shopping/index.html)