# Professor Anindya Ghose shares how Amazon is maintaining a competitive advantage in India

1 Faculty News October 11, 2017 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/1095064/from-echo-to-shoppers-stop-amazon-has-clearly-stepped-up-its-india-game-in-the-last-one-month/) -- "'Voice is the new battlefront and India is a key battle-ground for Amazon. (It can help to) further decimate local Indian competitors like Flipkart and tap into a rapidly expanding market,' [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), director of New York University’s Center for Business Analytics, told Quartz."

[Read more](https://qz.com/1095064/from-echo-to-shoppers-stop-amazon-has-clearly-stepped-up-its-india-game-in-the-last-one-month/)