# Professor Anindya Ghose shares how Apple can succeed in India

1 Faculty News December 29, 2016 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](http://qz.com/862978/apples-aapl-hits-and-misses-of-2016-in-india/) -- "[Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) recommends that Apple should 'partner with some of the local app developers so that the content and features are customized to the Indian market' and take a page out of Amazon’s playbook to license deals with major movie and music studios for digital content."

[Read more](http://qz.com/862978/apples-aapl-hits-and-misses-of-2016-in-india/)