# Professor Anindya Ghose shares insights on how Samsung can restore trust with its customers

1 Faculty News October 13, 2016 ![ABC News logo](/sites/default/files/styles/246w/public/assets/images/con_030868.jpg?itok=uLedGLOd)>

Excerpt from [ABC News](http://abcnews.go.com/Business/samsung-repair-reputation-consumers/story?id=42775450) -- "[Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) said that to restore trust with consumers, the company would have to recall all of the defective phones (a process it has started), pinpoint the cause of the problem, fully reimburse consumers and convince its business partners 'to give it another shot with the next set of product releases.'"

[Read more](http://abcnews.go.com/Business/samsung-repair-reputation-consumers/story?id=42775450)