# Professor Ari Ginsberg discusses the renegotiation of NAFTA

1 Faculty News February 21, 2017 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032187.jpg?itok=TSGPgNt6)>

Excerpt from [Inc.](http://http://www.inc.com/zoe-henry/small-businesses-brace-for-nafta-renegotiation.html) -- "'When you negotiate in a global world, what you want to create is a win-win,' explains [Ari Ginsberg](http://www.stern.nyu.edu/faculty/bio/ari-ginsberg), a professor of entrepreneurship and management at New York University's Stern School of Business whose specialties include strategy and entering new markets. Otherwise, 'at the end, instead of cooperating, we'll continue competing until we get to the bottom,' Ginsberg says."

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