# Professor Ari Ginsberg shares his views on Rocketrip, a corporate travel startup

1 Faculty News December 5, 2016 ![Crain's New York logo](/sites/default/files/styles/246w/public/assets/images/con_031171.jpg?itok=74z5O7mn)>

Excerpt from [Crain's New York](http://www.crainsnewyork.com/article/20161205/PROFESSIONAL_SERVICES/161209959/startup-rocketrip-uses-behavioral-psychology-to-lower-employers) -- "'Rocketrip has come up with an innovative solution to the problem of corporate travel spending that is, for now, unique,' said [Ari Ginsberg](http://www.stern.nyu.edu/faculty/bio/ari-ginsberg), professor of entrepreneurship and management at NYU's Stern School of Business. 'The key will be whether or not they can sustain their competitive advantage as others are drawn into the same space.'"

[Read more](http://www.crainsnewyork.com/article/20161205/PROFESSIONAL_SERVICES/161209959/startup-rocketrip-uses-behavioral-psychology-to-lower-employers)