# Professor Ari Ginsberg underscores the importance of WeWork addressing criticisms of the company directly with the public and its investors

1 Faculty News September 13, 2019 ![costarlogo 190 x 145](/sites/default/files/styles/246w/public/assets/images/costarlogo%20190%20x%20145.png?itok=CvyE-fUp)>

Excerpt from [CoStar News](https://www.costar.com/article/1489748746/wework-to-make-governance-changes-list-shares-on-nasdaq) -- "'Public relations and investor relations are going to be extremely important for this company going forward,' said [Ari Ginsberg](https://www.stern.nyu.edu/faculty/bio/ari-ginsberg), professor of management and entrepreneurship at New York University’s Stern School of Business, before the amended S-1 filing. 'They need to be addressing these things now if they aren’t already."

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