# Professor Arun Sundararajan comments on Uber competitor Juno's equity opportunities for its drivers

1 Faculty News October 1, 2016 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2016/10/02/technology/granting-shares-for-fares-an-uber-rivals-play-for-drivers.html) -- "Broad equity employee ownership is exceedingly rare within the sharing economy, according to Arun Sundararajan, a professor at the New York University Stern School of Business who studies the sharing economy. ... Mr. [Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan) sees Juno’s equity offer as a message of inclusiveness to its drivers. It’s a way of saying, 'You are one of us. You’re a part of us,' he says."

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