# Professor Arun Sundararajan comments on Uber's business strategy ahead of the company's IPO

1 Faculty News May 6, 2019 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS News](https://www.cbsnews.com/news/uber-ipo-uber-losing-an-average-of-58-cents-per-ride-and-says-its-ready-to-go-public/) -- "The company would do well to execute on that strategy, according to [Arun Sundararajan](https://www.stern.nyu.edu/faculty/bio/arun-sundararajan), professor at NYU's Stern School of Business. 'One of the biggest mistakes Uber could make after going public would be to spend too much time managing short-term earnings and to try to become profitable too soon,' Sundararajan said."

[Read more](https://www.cbsnews.com/news/uber-ipo-uber-losing-an-average-of-58-cents-per-ride-and-says-its-ready-to-go-public/)