# Professor Arun Sundararajan describes the competitive tactics deployed by ride-sharing rivals

1 Faculty News March 24, 2016 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/articles/2016-03-24/here-are-four-of-uber-s-nastiest-battles-with-global-ride-hailing-rivals) -- "Like the taxicab industry before it, the ride-hailing business can lend itself to guerrilla tactics... 'You put all these together, and the street fighting isn't hugely surprising,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University's business school."

[Read more](http://www.bloomberg.com/news/articles/2016-03-24/here-are-four-of-uber-s-nastiest-battles-with-global-ride-hailing-rivals)