# Professor Arun Sundararajan explains the appeal of the sharing economy to millennials who seek a car-free lifestyle

1 Faculty News June 27, 2015 ![Los Angeles Times logo](/sites/default/files/styles/246w/public/assets/images/con_032838.jpg?itok=d4eVwIbD)>

Excerpt from the [Los Angeles Times](http://www.latimes.com/business/autos/la-fi-0628-ford-car-sharing-20150628-story.html#page=1) -- "'People below the age of 30 are much more likely to identify with their mobile and computing devices than the cars,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor of information, operations and management sciences at New York University. 'Autos just aren't the identity-making purchase that they once were.'"

[Read more](http://www.latimes.com/business/autos/la-fi-0628-ford-car-sharing-20150628-story.html#page=1)