# Professor Arun Sundararajan explains why retailers have a natural synergy with sharing economy platforms such as Handy and TaskRabbit

1 Faculty News September 29, 2017 ![WIRED logo](/sites/default/files/styles/246w/public/assets/images/con_032348.jpg?itok=Wszefc-R)>

Excerpt from [WIRED](https://www.wired.com/story/struggling-with-ikea-furniture-theres-an-app-for-that/) -- "'Online retail is going to grow dramatically in the next decade. It’s under 10 percent now, but there’s no reason it won’t be over 20 percent in five years,' says [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a business professor at NYU and author of The Sharing Economy. 'Physical-world extensions of digital commerce are going to be an increasingly important part of the retail experience.'"

[Read more](https://www.wired.com/story/struggling-with-ikea-furniture-theres-an-app-for-that/)