# Professor Arun Sundararajan explains why Snapchat's user demographic is an advantage over other platforms

1 Faculty News March 2, 2017 ![TIME logo](/sites/default/files/styles/246w/public/assets/images/uat_025660.jpg?itok=PFxttUnQ)>

Excerpt from [TIME](http://time.com/4688214/snapchat-faces-the-public/) -- "The main thing that's communicated on Snapchat is 'here I am.' 'It's a stream of consciousness,' says [Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan). 'It's what people thought Twitter would be when it first came out.'"

[Read more](http://time.com/4688214/snapchat-faces-the-public/)