# Professor Arun Sundararajan explains why Uber’s bet on self-driving cars is incredibly risky for the company’s survival

1 Faculty News March 26, 2017 ![The Atlantic logo](/sites/default/files/styles/246w/public/assets/images/con_031336.jpg?itok=T4ciY3Gl)>

Excerpt from [The Atlantic](https://www.theatlantic.com/technology/archive/2017/03/can-uber-survive-without-self-driving-cars/520854/) -- "'Every other company isn’t betting the company’s future on self-driving cars,' said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University’s Stern School of Business. 'Google will be fine. Uber is the one company in the world who has really made this all-or-nothing bet.'"

[Read more](https://www.theatlantic.com/technology/archive/2017/03/can-uber-survive-without-self-driving-cars/520854/)