# Professor Arun Sundararajan is featured in a story about Hello Alfred's business model

1 Faculty News May 22, 2017 ![Fast Company logo](/sites/default/files/styles/246w/public/assets/images/uat_026723.jpg?itok=PGORMP3v)>

Excerpt from [Fast Company](https://www.fastcompany.com/40422073/why-these-on-demand-startups-dont-use-1099-contractors) -- "[Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at New York University and author of the upcoming book The Sharing Economy, says that Hello Alfred has a business model that lends itself to hiring employees. 'It doesn’t make sense for them to use contractors on-demand because they’re trying to get individuals who keep going back to the same apartment,' he says. 'There’s trust that needs to build up between the customer and the Alfred.'"

[Read more](https://www.fastcompany.com/40422073/why-these-on-demand-startups-dont-use-1099-contractors)