# Professor Arun Sundararajan on the future of Twitter

1 Faculty News June 20, 2015 ![Xinhua logo](/sites/default/files/styles/246w/public/assets/images/con_030505.jpg?itok=6NqP0rMN)>

Excerpt from [Xinhua](http://en.cncnews.cn/news/v_show/50047_Expert_on_Twitter_s_future_development.shtml) -- "I personally think that what Twitter needs is a CEO who can increase user adoption, and align their strengths more clearly with the company's strategy and revenue model. So it's got to be a very product-focused CEO, rather than a tech-focused CEO, because I think that their technology is extremely good, it's more of a question of coming up with a good solution for new customers... Someone who understands the customer experience, rather than is focused on the capability of the product."

[Watch the video](http://en.cncnews.cn/news/v_show/50047_Expert_on_Twitter_s_future_development.shtml)