# Professor Arun Sundararajan identifies local shopping as a potential fast-growing e-commerce market

1 Faculty News February 24, 2016 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/2016/02/24/world/same-day-delivery-services-struggle-deliver-profits) -- "Companies that figure out how to make such same-day services work, could cash in on a growing area of e-commerce: local shopping. That's according to [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan) of New York University's business school. 'The company that controls that interface, and has the logistics locally to be able to fulfill local retail on demand, could be potentially sitting on a massive market,' Sundararajan said."

[Read more](http://www.marketplace.org/2016/02/24/world/same-day-delivery-services-struggle-deliver-profits)