# Professor Arun Sundararajan is interviewed about the growth of Rover, a pet-care startup

1 Faculty News April 25, 2017 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032187.jpg?itok=TSGPgNt6)>

Excerpt from [Inc.](https://www.inc.com/cameron-albert-deitch/30-under-30-2017-rover-com.html) -- "'There's no reason that New York and L.A. should have the same winner in the pet care business,' says [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a professor at NYU's Stern School of Business and author of The Sharing Economy. 'When you enter an industry first--whatever the industry is--you have a bit of an advantage. Someone who starts a new pet care business would face more barriers to growth than Rover did when it started out, because there's already a large competitor in the fray. But the game is certainly not over.'"

[Read more](https://www.inc.com/cameron-albert-deitch/30-under-30-2017-rover-com.html)