# Professor Arun Sundararajan is quoted in a feature story on Nuro's mission to launch robot delivery vehicles

1 Faculty News June 11, 2018 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](https://www.bloomberg.com/news/articles/2018-06-11/nuro-s-driverless-cars-don-t-have-to-worry-about-passenger-safety) -- "Without human labor costs, Nuro’s robot has a better chance to make on-demand delivery profitable than the string of failed startups that have littered Silicon Valley in recent years, says [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a business professor at New York University who specializes in the economics of digital goods and networks. But it will take a little getting used to, he says, for consumers."

[Read more](https://www.bloomberg.com/news/articles/2018-06-11/nuro-s-driverless-cars-don-t-have-to-worry-about-passenger-safety)