# Professor Arun Sundararajan on the ridesharing service HopSkipDrive

1 Faculty News June 27, 2015 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2015/06/28/business/hopskipdrive-a-ride-start-up-for-the-after-school-set.html?_r=0) -- "'It’s absolutely critical that they don’t sacrifice safety over speed of growth,' \[[Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan)\] said, adding that a major car accident involving a HopSkipDrive vehicle, or an untrustworthy driver in the company’s ranks, could be catastrophic for the business. Creating a plan for such an event, the way some companies set up product-recall plans, would be wise, he said."

[Read more](http://www.nytimes.com/2015/06/28/business/hopskipdrive-a-ride-start-up-for-the-after-school-set.html?_r=0)