# Professor Arun Sundararajan shares his views on La'Zooz, a ridesharing app in Israel

1 Faculty News September 16, 2015 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg_0.jpg?itok=qy2YlnxP)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/articles/2015-09-16/this-israeli-ride-sharing-app-is-the-utopian-hippie-uber) -- "It’s unlikely that La’Zooz will displace such established companies as Uber and Gett because its decentralized nature and virtually nonexistent marketing budget could make it seem unreliable, said [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a business professor at New York University whose recent research has focused on the sharing economy. 'There are limits to how far a completely decentralized system like this could go,' he said. 'People will still pay for better logistics, a more trusted system—those are still things that are better done by a centralized platform.'"

[Read more](http://www.bloomberg.com/news/articles/2015-09-16/this-israeli-ride-sharing-app-is-the-utopian-hippie-uber)