# Professor Arun Sundararajan shares how social media has influenced the way younger generations approach work

1 Faculty News February 28, 2018 ![BBC Capital logo](/sites/default/files/styles/246w/public/assets/images/con_042627.jpg?itok=FVqJkPfR)>

Excerpt from [BBC Capital](http://www.bbc.com/capital/story/20180227-how-the-youngest-generation-is-redefining-work) -- "'This is a generation that has actively had entrepreneurial opportunities growing up – in many ways, if you’ve grown up managing your personal brand on Instagram, you’re much better wired to think of yourself as an individual brand instead of a cog in an organisational machine,' says [Arun Sundararajan](http://www.stern.nyu.edu/faculty/bio/arun-sundararajan), a business professor at New York University."

[Read more](http://www.bbc.com/capital/story/20180227-how-the-youngest-generation-is-redefining-work)