# Professor Arun Sundararajan underscores the importance of Lyft drivers' satisfaction for the brand's long-term success

1 Faculty News March 29, 2019 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://www.cnn.com/business/live-news/lyft-ipo-stock/index.html) -- "'The driver is the face of the brand,' he said. 'The entire experience is controlled by the person whose car you get into -- if they're projecting, "I'm underpaid and unhappy," that's not going to be a good experience.'"

[Read more](https://www.cnn.com/business/live-news/lyft-ipo-stock/index.html)