# Professor Aswath Damodaran discusses his approach to investing

1 Faculty News May 27, 2016 ![The Gobe and Mail logo](/sites/default/files/styles/246w/public/assets/images/con_030719.jpg?itok=syM8EjNA)>

Excerpt from [The Globe and Mail](http://www.theglobeandmail.com/globe-investor/investment-ideas/how-a-professor-of-finance-seeks-to-outperform-the-market/article30192619/) -- "In his view, it is difficult to have an edge in an environment of certainty. For companies 'with profit-making histories and a well-established business model in a mature market,' it’s easy to build valuation models – but this ease also means many more investors are in the hunt, making it hard to find true bargains before they are captured by others."

[Read more](http://www.theglobeandmail.com/globe-investor/investment-ideas/how-a-professor-of-finance-seeks-to-outperform-the-market/article30192619/)