# Professor Aswath Damodaran discusses the small scope of American investment in cryptocurrencies

1 Faculty News March 16, 2018 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](https://www.cnbc.com/2018/03/16/why-just-8-percent-of-americans-are-invested-in-cryptocurrencies-.html) -- "'Bitcoin has taken over the public imagination,' [Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) said. 'But it's a very small phenomenon.' He pointed out that the market capitalization of all cryptocurrencies (below $400 billion) is less than half the market cap of one company: Apple, which has a market capitalization of more than $900 billion."

[Read more](https://www.cnbc.com/2018/03/16/why-just-8-percent-of-americans-are-invested-in-cryptocurrencies-.html)