# Professor Aswath Damodaran explains why he believes the revival of Apple set an unrealistic example for floundering tech companies

1 Faculty News December 7, 2015 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/on-leadership/wp/2015/12/07/why-tech-company-turnarounds-are-so-hard/) -- "In an interview with OnLeadership, \[[Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran)\] calls Steve Jobs' revival at Apple something few would -- 'a great corporate tragedy' -- not because of what Apple achieved, but because of how it's been held up as a nearly impossible-to-reach model for other companies."

[Read more](https://www.washingtonpost.com/news/on-leadership/wp/2015/12/07/why-tech-company-turnarounds-are-so-hard/)