# Professor Aswath Damodaran outlines Uber's obstacles to profitability

1 Faculty News October 16, 2015 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](http://video.cnbc.com/gallery/?video=3000433074&play=1) -- "But, [Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) said Uber's challenge is going to be showing how profitable it really is, especially with increasing competition. 'Investors are willing to wait a really long time and Uber may very well be able to convince investors, but I think the biggest challenge they face is, unlike a year ago when the competition was small and splintered, they are now playing against the big boys in their own game.'"

[Watch the video](http://video.cnbc.com/gallery/?video=3000433074&play=1)