# Professor Aswath Damodaran reflects on Uber's rapid expansion

1 Faculty News October 5, 2015 ![Reuters logo](/sites/default/files/styles/246w/public/assets/images/con_030503.jpg?itok=0OAgrDF0)>

Excerpt from [Reuters](http://www.reuters.com/article/2015/10/05/uber-global-idUSL1N1203IE20151005) -- "'Uber is adopting the shock-and- awe strategy,' said finance professor [Aswath Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) at New York University's Stern School of Business. 'I think it's a very high- risk strategy.'"

[Read more](http://www.reuters.com/article/2015/10/05/uber-global-idUSL1N1203IE20151005)