# Professor Aswath Damodaran's blog post on Fiat's spinoff of Ferrari is highlighted

1 Faculty News January 5, 2016 ![Bloomberg View logo](/sites/default/files/styles/246w/public/assets/images/bloombergview_0.jpg?itok=47DlvcFA)>

Excerpt from [Bloomberg View](http://www.bloombergview.com/articles/2016-01-05/fiat-s-brilliant-spinoff-of-ferrari) -- "There is a lot of casual talk about how Ferrari will command a premium because of its name and some have suggested that you should add that premium on to estimated value. In an intrinsic valuation, it is double counting to add a premium."

[Read more](http://www.bloombergview.com/articles/2016-01-05/fiat-s-brilliant-spinoff-of-ferrari)