# Professor Aswath Damodaran's blog post on Uber's market share is cited

1 Faculty News January 29, 2016 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](http://www.bloomberg.com/gadfly/articles/2016-01-29/uber-could-get-really-big) -- "Uber’s most obvious market is taxi and limousine services, which the company already has been entering and in some cases disrupting. [Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) sizes that entire market at $125 billion in annual global revenue and believes it’s possible for Uber to take a 40 percent share of it -- or $50 billion."

[Read more](http://www.bloomberg.com/gadfly/articles/2016-01-29/uber-could-get-really-big)