# Professor Aswath Damodaran shares his outlook on Snap Inc.'s IPO

1 Faculty News February 28, 2017 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](http://www.cnbc.com/2017/02/28/snapchat-ipo-pricing-valuation.html) -- "Snap is entering the digital advertising market where the incumbents are two powerful behemoths: Facebook and Google. 'That scares the heck out of me as an investor,' [Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) said. 'Already Facebook is trying to "out-Snap" Snap.'"

[Read more](http://www.cnbc.com/2017/02/28/snapchat-ipo-pricing-valuation.html)