# Professor Aswath Damodaran shares his outlook on Snap's business strategy

1 Faculty News April 14, 2019 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from [Financial Times](https://www.ft.com/content/e23a1bd6-5786-11e9-91f9-b6515a54c5b1?FTCamp=engage/CAPI/webapp/Channel_Moreover//B2B) -- "'Facebook has taken so much oxygen that everyone else is having trouble breathing,' says [Aswath Damodaran](https://www.stern.nyu.edu/faculty/bio/aswath-damodaran), finance professor at New York University. 'Snapchat is still attuned to a certain young demographic — it was the first video social media company. But it now needs to . . . find its niche and survive.'"

[Read more](https://www.ft.com/content/e23a1bd6-5786-11e9-91f9-b6515a54c5b1?FTCamp=engage/CAPI/webapp/Channel_Moreover//B2B)