# Professor Aswath Damodaran shares his thoughts on the future growth of Netflix

1 Faculty News February 20, 2020 ![CrainsNewYorkBusiness_190x145](/sites/default/files/styles/246w/public/assets/images/CrainsNewYorkBusiness_190x145_0.jpg?itok=_ive2tkB)>

Excerpt from [Crain's New York](https://www.crainsnewyork.com/entertainment/citys-film-production-industry-expands-netflixs-ceo-sells-his-shares) -- "'The optimistic story assumes Netflix achieves economies of scale and brings the content monster under control,' [Damodaran](https://www.stern.nyu.edu/faculty/bio/aswath-damodaran) said. 'But the growth machine is driven by subscribers trained to expect more and more content tailored to their tastes. My worry is that this new content is almost like a drug you have to feed consumers to keep them coming back.'"

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