# Professor Aswath Damodaran shares his views on Amazon Prime as a sales vehicle

1 Faculty News October 17, 2017 ![Investing.com logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/investing192x144.jpg?itok=v-oTimtN)>

Excerpt from [Investing.com](http://https://www.investing.com/analysis/loss-leader-or-value-creator-deconstructing-amazon-prime-200219192) -- "Amazon Prime symbolizes how Amazon plays the long game, an investment that has taken a decade to bear fruit, but one that will be the foundation on which Amazon launches into new businesses. I know that there are many companies that model themselves after Amazon, but unless these 'Amazon Wannabes' can match its narrative consistency and long time horizon, it will remain a one of a kind."

[Read more](http://https://www.investing.com/analysis/loss-leader-or-value-creator-deconstructing-amazon-prime-200219192)