# Professor Aswath Damodaran shares his views on the WNBA as an investment

1 Faculty News December 6, 2017 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/early-lead/wp/2017/12/06/for-the-wnba-business-isnt-as-bad-as-it-looks/?utm_term=.b5e65a61f71b) -- "'The same forces that are making it more pricey as a business are the same forces that will make more people get interested,' [Damodaran](http://www.stern.nyu.edu/faculty/bio/aswath-damodaran) said."

[Read more](https://www.washingtonpost.com/news/early-lead/wp/2017/12/06/for-the-wnba-business-isnt-as-bad-as-it-looks/?utm_term=.b5e65a61f71b)