# Professor Baruch Lev explains the benefits of a subscription-based business model

1 Faculty News February 1, 2019 ![](/sites/default/files/styles/246w/public/assets/images/intheblackfeature.jpg?itok=o5GQQcl4)>

Excerpt from [InTheBlack](https://www.intheblack.com/articles/2019/02/01/subscription-business-models-explained)-- "With a subscription model, you can accurately track who the customers are. You can see who the repeat customers are and what they like to purchase. This is an incredibly important management tool, Lev argues. 'If you look at the number of repeat customers, this is the best indicator of customer satisfaction. If repeat business is decreasing over several quarters, you know you’ve got a problem.'"

[Read more](https://www.intheblack.com/articles/2019/02/01/subscription-business-models-explained)