# Professor Baruch Lev explains why releasing quarterly guidance is still common among tech companies

1 Faculty News June 2, 2019 ![OZY logo](/sites/default/files/styles/246w/public/assets/images/ozy192x144.jpg?itok=GNkYVaPM)>

Excerpt from [OZY](https://www.ozy.com/fast-forward/is-the-end-of-quarterly-forecasting-in-sight/93148) -- "Lev says Apple has good reasons to buck the trend: Quarterly guidance is still the norm in the tech industry. 'If most of your competitors are guiding, if you won’t guide it’s a very bad sign,' he says. 'It’s a sign either you are not confident as a manager or you are hiding information.'"

[Read more](https://www.ozy.com/fast-forward/is-the-end-of-quarterly-forecasting-in-sight/93148)