# Professor Baruch Lev is quoted in an article about the changing landscape of US food brands

1 Faculty News March 10, 2019 ![AFP logo](/sites/default/files/styles/246w/public/assets/images/con_033413.jpg?itok=zZaeBEKo)>

Excerpt from [AFP](https://www.afp.com/en/news/3954/do-kraft-heinzs-travails-signal-reckoning-us-food-doc-1ed84w3) -- "Baruch Lev, an accounting professor at New York University, said big mergers like Kraft Heinz usually underperformed, undermining the logic of further deal-making by the company."

[Read more](https://www.afp.com/en/news/3954/do-kraft-heinzs-travails-signal-reckoning-us-food-doc-1ed84w3)