# Professor Baruch Lev's book, "The End of Accounting," and blog post on the decreasing usefulness of traditional financial reporting, is featured

1 Faculty News November 7, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_033999.jpg?itok=Bv-JUpCu)>

Excerpt from [InformationWeek](https://www.informationweek.com/strategic-cio/executive-insights-and-innovation/are-company-valuations-bogus/a/d-id/1333198?) -- "New York University Stern School of Business Professor Baruch Lev co-authored a book entitled The End of Accounting, which identifies a disconnect between the traditional accounting of tangible assets and how that applies to intangible assets. As he points out in his blog, '\[C\]orporate balance sheets proudly exhibit industrial age buildings, machines and inventory, while blockbuster patents or leading brands are MIA on the balance sheet.'"

[Read more](https://www.informationweek.com/strategic-cio/executive-insights-and-innovation/are-company-valuations-bogus/a/d-id/1333198?)