# Professor Baruch Lev's book, "The End of Accounting," is cited

1 Faculty News April 5, 2019 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/tomdavenport/2019/04/05/ai-is-destroying-traditional-business-thinking/#7dd6db2d3205) -- "Accounting professors like Bob Kaplan and Tom Johnson long ago provided more detail on why traditional accounting no longer makes sense, and some like [Baruch Lev](https://www.stern.nyu.edu/faculty/bio/baruch-lev) can tell you about alternative methods that properly take intangible assets into account."

[Read more](https://www.forbes.com/sites/tomdavenport/2019/04/05/ai-is-destroying-traditional-business-thinking/#7dd6db2d3205)