# Professor Baruch Lev's book, "The End of Accounting," is highlighted

1 Faculty News September 5, 2017 ![Nikkei logo](/sites/default/files/styles/246w/public/assets/images/nikkei192x144.jpg?itok=R-JXNYmy)>

Excerpt from [Nikkei Asian Review](https://asia.nikkei.com/Japan-Update/Putting-a-face-on-a-company-wins-points-on-stock-market) -- "In their book 'The End of Accounting,' professors [Baruch Lev](http://www.stern.nyu.edu/faculty/bio/baruch-lev) of New York University and Feng Gu of the State University of New York at Buffalo argue that stock prices are now about 50% determined by financial information such as profit and assets, compared with 80-90% until the 1980s."

[Read more](https://asia.nikkei.com/Japan-Update/Putting-a-face-on-a-company-wins-points-on-stock-market)